The reason? Aerodynamics of course. They believe that the airflow around those famous curly locks transformed Maradona into a 'cosmic force', aiding his infamous leap towards Peter Shilton and the following wonder goal that ended Englands dream in 1986. Here are their scientifically proven arguments:
Wierd Science: Have no doubts about what made Maradona untouchable in 1986; it was his perm. The curls made the air flow 'stick' around the whole circumference of his head, creating an aerodynamic downforce much like that created by the wings on a Formula 1 car. This aerodynamic force allowed the player to maintain perfect equilibrium and achieve a glue-like adherence to the grass. This explains the jaw-dropping skills which Diego thrilled us with in '86. And what else can explain Columbia's footballing success in the 90's: the scorpion kick by Columbian keeper Higuita and Valderamma's heavenly ability in midfield. (No mention of Keegan?!)
Mythology: Many Argentines have tried to create analogies between that success in '86 and now. The Maradona-Bilardo partnership, the fact that Adidas manufactured both shirts. But the Maradona perm holds even greater weight. If we want to recreate that glorious success of our last World Cup win, we have to go down to the finest details: Messi MUST grow that perm. Can you imagine.....the shirt, the number 10, and those curls reeking havoc in South Africa.....we can.
There is even a testimonial from Maradona's hairdresser, who cut his hair just before he left for Mexico, and who even claims some credit for that wonder goal! It remains to be seen if Messi will take note, or even if it's possible without surgical intervention.....but those loyal followers are convinced that if he does heed their advice, the famous trophy will be theirs!
You can find the website HERE (in Spanish)